About

Built to Be More.

At the Intersection of Performance, Purpose, and Profit.

Our Story

Founded in San Antonio, Two Ten Sports Marketing & Management Group (TTSMMG™) is built on the belief that athletes are more than competitors. Guided by CEO Jarveon Williams and powered by PCI MMG and the 14o3™ Strategic Playbook, we exist to maximize the Inventory of Opportunity™ (IoO™) for athletes, organizations, and brands.

Our mission is clear: to merge athletic performance with business innovation, creating long-term impact through sports marketing, NIL strategy, real estate ventures, and performance-driven media.

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Executive Team

Meet the visionaries driving the Performance Market™ movement—Jarveon Williams, 14o3, and a network of dynamic leaders from NIL, real estate, apparel, and event strategy.

Jarveon Williams

Founder and CEO

chris olivares

Founder and CEO

James Lewis

Creative Director

D'Nessa Franklin

Art Director

The Performance Market™

We operate at the heart of the Performance Market™—the rapidly expanding ecosystem of youth sports, NIL, sports tourism, and real estate development. Valued in the hundreds of billions, this market is redefining how athletes, brands, and communities engage.

By leveraging the Athlete Inventory of Opportunity™ (AIoO™) system and exclusive intellectual property frameworks, TTSMMG positions athletes as owners, creators, and leaders in this evolving landscape.

3M+

Digital Impressions

25K

Youtube subscribers

$150K+

In Branded Merchandise Revenue

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Our 
Philosophy

We believe in a competitive, collaborative, and equity-driven approach:

  • Competitive Drive – Every project is executed with the precision and mindset of championship-level performance.
  • Innovation – Creativity, analytics, and data inform every decision.
  • Integrity – Athletes and partners can trust our commitment to ethical growth.
  • Collaboration – We build ecosystems, not just contracts.
  • Resilience – Turning challenges into sustainable, scalable opportunities.